According to Albert Bandura, what is the process of observational learning?

Observational learning, as described by Albert Bandura, is a key concept in his social learning theory. This process involves individuals acquiring new behaviors and skills by watching others perform them and then imitating those actions. Bandura emphasized that this type of learning does not require direct experience or reinforcement; instead, it hinges on attention to the model, retention of the information, reproduction of the behavior, and motivation to engage in the behavior.

In essence, Bandura showcased that much of human learning occurs within a social context, shedding light on the importance of social models and how they can influence behavior, attitudes, and emotional responses. This approach redefined the understanding of learning by highlighting the role of observation and modeling rather than solely relying on direct reinforcement or punishment.